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Food colouring is any substance, liquid or powder, that is added to food or drink to change its colour. Food colouring is used both in commercial food production and in domestic cooking. Due to its safety and general availability, food colouring is also used in a variety of non-food applications, for example in home craft projects and educational settings.
People associate certain colours with certain flavours, and the colour of food can influence the perceived flavour in anything from candy to wine. For this reason, food manufacturers add dyes to their products. Sometimes the aim is to simulate a colour that is perceived by the consumer as natural, such as adding red colouring to glacé cherries (which would otherwise be beige), but sometimes it is for effect, like the green ketchup that Heinz launched in 2000.
While most consumers are aware that food with bright or unnatural colours (such as the green ketchup mentioned above, or children's cereals such as Froot Loops) likely contain food colouring, far fewer people know that seemingly "natural" foods such as oranges and salmon are sometimes also dyed to mask natural variations in colour. Colour variation in foods throughout the seasons and the effects of processing and storage often make colour addition commercially advantageous to maintain the colour expected or preferred by the consumer. Some of the primary reasons include:
Offsetting colour loss due to light, air, extremes of temperature, moisture, and storage conditions, Masking natural variations in colour, enhancing naturally occurring colours, providing identity to foods, protecting flavours and vitamins from damage by light,
decorative or artistic purposes such as cake icing and birthdays and other celebrations.
A growing number of natural food dyes are being commercially produced, partly due to consumer concerns surrounding synthetic dyes.
Wotzinurfood, as a food, health and food news site, does not impose any copyright, “freely ye have received, freely give” Matt 10:8. Made by Aim Day Co. Terms of Use | Privacy Policy
